Since Mr. Owl first dared to unravel one of the confectionary world’s most puzzling secrets in the classic 1970 TV commercial, dedicated Tootsie Pop fans everywhere have tried to provide a definitive answer. Many have attempted, and failed, to lick their way to the center of the Tootsie Pop.

The temptation to bite and reach the embedded Tootsie Roll prize has proven too great… just like it was for Mr. Owl. For the truly disciplined who have made it successfully to the center, Tootsie places them in its highest regard. It’s a wonder I made it!  However, just so you don’t think I am lying about this. I would like to provide you all with a photo of my actual award presented to me by Tootsie Roll himself.

If any of you are interested in seeing some footage or for the chance to win an award yourself, please check out the links below:

Tootsie Pop Videos:
View the television spot that started it all, and how Tootsie Pops are manufactured.

Tootsie Pop Promotions:
Your Chance to Win $50,000! Submit your best guess as to the number of licks it takes the average person to arrive at the chewy center of a Tootsie Pop for a chance to win $50,000. Enter ‘How Many Licks’ Sweepstakes.

Vote for Flavor! It takes exceptional flavor to make it into our lineup of great-tasting Tootsie Pops. We have some new candidates in mind, and are interested in Independents! Cast Your Ballot Here.